The trendblog.net project first came to life when Philipp approached Tilo in 2008 with the idea of creating a content page on his domain trendblog.biz. Back then, both worked in the same event and consulting agency in Germany and had frequent contact with the trend network of this company.
Business being business, trendblog.net was pigeonholed due to other responsibilities and priorities of the two founders. When in late 2010, both were coincidentally reunited at the same university in the Netherlands (NHTV Breda University of Applied Sciences), the dormant project was dusted off and the work finally started.
Before the eventual realization of trendblog.net in 2011, several adjustments were made, influenced by changes in the professional lives of the two founders as well as the occasional “have you thought about this” nudge from an affiliate or friend.
The idea behind trendblog.net is to filter out the “true trends” and “bright ideas” from that which is already mainstream or common knowledge. It does not aim to set or develop trends, but to translate and decode them.
There is no mission statement or corporate goal – the two authors simply set out to shed some light on the difference of trend and mainstream. A simple analogy helps to understand the fundamental difference:
Where there’s a forest now, there once was but a single seed.
Being immersed in a new and modern environment at their university, the authors realized that this was a great opportunity to tap into the collective mind of the future. Logically, it is not surprising to find many categories inspired by their surroundings.
The trendblog.net project is a work-in-progress, meaning that its purpose and content may be subject to change as time goes by.
